About Our Passion

Sandcastle Tales is the first indie children's bookstore in Del Mar, San Diego. Family-owned and operated by Alex Rhett, our local shop offers a curated selection of classic and award-winning children's books, as well as awesome Sand arts and crafts, story time and much more. The Rhett family has been in Del Mar for over fifty years. Now as a local business owner, Alex draws upon her experience raising three young children.

We know that kids in our seaside community are passionate about nature, animals and the environment. They are outside surfing, hiking, horseback riding, and exploring. That’s the kind of community we serve. Sandcastle Tales is the place where families can begin their journey of exploration. We have books on nature, animals, ocean, art, environment, and so much more. The kids here love to be outdoors and then grab a book and read to continue their adventures in their minds. Our community bookstore encourages reading. We tell our kids: "When you read you get to go places and discover new worlds. You get to hear others’ thoughts and live their experiences."

Books have come a long way, but still the basics are that you can touch and hold them. Some books add a button that offers music as part of the story. There are books that teach you values. But what makes a book special is how it makes you feel when you read it or hear it read to you.

arts and crafts at sandcastle tales del mar san diego

We have a wonderful inventory of curated books for children, including classic books that evoke nostalgia for adults. The books that grandparents read to parents, and now parents read to their children. The Bible is my favorite book; I also enjoy reading adventures and environmentalist stories to my kids.

This is my family business and it is my passion. At Sandcastle Tales we are working hard to offer valuable resources to families in our community. I have various business ideas I could pursue, but opening a children’s bookstore is one of the best ways I can give back to my community, and express deep love and care for families.

Along with curated books on many topics ranging from nature to spirituality, we also offer apparel, toys and unique gifts that help kids' imagination reign. Join us for weekly Story Time, and spark your child's creativity even further with our unique Arts & Crafts. In addition to story time in English, we also offer multilingual story times, Spanish language lessons and other tutoring services are available by appointment. Please be sure to check out our updates on Facebook, Instagram and Google! For questions about our store, you are welcome to call us at 858-777-2086 or contact us online.

We are conveniently located in the heart of the Del Mar Village on Camino Del Mar, on the third floor of the Del Mar Plaza, on the corner of 15th St.

Free Parking is available at the Plaza for up to 2 hours.